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About SIN

SIN is the quintessential name in fashion for the modern individual desiring to step out of the crowd. SIN designs are for the independent individual who enjoys daring, contemporary clothes that provide directional styling to the wardrobe. The designs transcend the boundaries of modern lifestyles: day or night, work or play; the "SIN’ner" expresses their individuality through cut, colour, culture and texture. Each design provides a distinctive mix of brilliant colours that effortlessly creates a dialogue between the garment and the sexy, vibrant and passionate individual that dares to wear SIN.

SIN Designs

The Creative Genius Behind SIN

The driving force behind the design label SIN is the passionate and determined young designer, Sandhya Lalloo. Her love of fashion began early, through her days styling her maltese poodle and collating her 'genius files', a source book of magazine clippings that she continues to reference today. Sandhya's creativity lies in her ability to weave her own passions into her work, drawing on her Indo-African heritage to inspire her designs.

Sandhya, a gifted contemporary Kathak dancer, believes in the individual expressing themselves spiritually and emotionally and allowing their personalities to shine through, a quality that she lives by and expresses in her dance and her designs. She continues to instill these values in the minds of the young fashion designers that she lectures to during her spare time.


She has mastered the ability to blend colours and fabrics in a glorious symphony that transcends all boundaries of conventional styling. Her design knowledge complemented by her keen sense of aesthetics and flamboyance continue to inspire the evolution of the SIN brand.


She lives the SIN lifestyle and dares to be different …

7 Deadly SINs

Fashion Tips for Him

  • Earthy tones go together
  • Wear clothes that fit -- forget the baggies
  • Own a decent pair of shoes

Fashion Tips for Her

  • Own a pair of funky jeans
  • Use colours to accentuate
  • Don't over-accessorize

Sunday, November 16, 2008

So Fabulous

SIN showcased on So Fabulous -- a fashion series focussing South African Indian fashion and design on Saffron TV. The show consisted of an exclusive interview with the genius behind SIN, Sandhya Lalloo, who took us from design concept to the actual creation of the garment.

Posted by SIN at 3:36 PM 0 comments

Thursday, August 21, 2008

SA Fashion Week

SA FASHION WEEK is a truly multi-cultural event that celebrates diversity and unites the local fashion community nationwide.

SIN will be showcasing the fabulous Summer Collection

Time and Place
Start Time: Wednesday, August 27, 2008 at 10:00am
End Time: Saturday, August 30, 2008 at 8:00pm
Location: Sandton Convention Centre
City/Town: Johannesburg, South Africa

Posted by SIN at 8:35 PM 0 comments

Saturday, May 31, 2008

SIN on dFusion

A close-up interview with Sandhya and the rise of SIN ... catch this show on 8 June 2008, SABC 3 @ 2PM ... Don't miss it

Posted by SIN at 1:02 PM 0 comments

SIN on Sistahood

The creative genius behind SIN was interview on Sistahood (a Red Cherry Production for ETV) to provide fashion tips for the young and funky for Winter ... Show first aired on ETV on 26th May ...

Posted by SIN at 12:58 PM 0 comments

Winter collection available at BigBlue

Check out the SIN Winter Collection at the BIG BLUE stores coutrywide --- Lady SIN T-Shirts, jackets, pants ... everything your heart WANTs, NEEDS & DESIRES

Posted by SIN at 12:54 PM 0 comments

Tuesday, March 25, 2008

Into the "Blue" ...

SIN has been selected to supply a leading fashion store all across South Africa with its latest designs ... Watch this space to find out where you can get clothes that match your personality ...

Posted by SIN at 10:54 AM 0 comments

Funk meets suave at the Rand Easter Show

SIN was showcased at the Bollywood festival at the Rand Easter Show -- the winter collection on show provided the crowd wth a taste of designs where funk meets suave ...

Posted by SIN at 10:49 AM 0 comments

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